Press Release Writing Services

People may think press releases is a cost-effective - ok, cheap kind of way to get your name or your company’s name into the media.

It's always the words that motivate, inspire, persuade and impress. Of course, pretty pictures are nice to look at. But it's the words that make the sale. It’s an excellent way of putting across any updates regarding your organizations/business. Press release writing isn’t like any other type of writing.

For a start, your press release needs to be newsworthy. For e.g. you’re thrilled you’ve sold 2000 red color widgets this week but will anyone else care? It needs to be in a format that’s appealing to an editor or journalist. And it needs to be written in a style that’s appropriate for a particular readership (what’s great for Farmer’s Weekly won’t be good for Vogue).

Press release writing services will write a media release for you from scratch or re-write your existing release in such a way that they help you tell your story clearly and effectively.

If your company has a new product or service to offer, it’s important to get the word out about it as quickly as possible and to as many people as possible. There are various ways this can be done, but press releases and the media can play a major part in getting your company and new product the recognition that is needed.

Press releases should be designed with the aim of capturing the attention of a journalist, with the best possible outcome being the journalist deciding to make a feature story with the information that is provided. Many companies turn to press release writing services to ensure publicity does not go to waste.

What does Press Release Writing Involve?

Foremost, a press release should contain information about something that is new and interesting. If the subject matter is not something that will interest or excite the target audience, it is unlikely that the contents will end up as a feature story. Secondly, a press release should be informative. It is necessary to provide all the information needed by the reader to create a full story.

Having a strong, eye-catching heading can help your press release get noticed and not end up in the junk or trash folders of your target. In addition, the press release should not overly promote your business. It should be a factual document.

Using professional press release writing services could give your article the edge it needs to capture the attention of the reader and ensure that your new business, goods or services are aptly promoted.

In case if your press release gets picked up by the media, your job still isn't finished. To keep the buzz going, you can release a "second wave" of distribution by sharing the specific stories that news outlets write based on your press release.

Press release writing services produce zingy press releases, which are properly written, interesting to read and contain loads of good stuff. Oh, and they’ll tickle the fancy of the most grumpy old editor. Print as is.