Why Handbags are the Important Shopping Accessory for Woman

Why Handbags are the Important Shopping Accessory for Woman

eCommerce Marketing News

Why Handbags are the Important Shopping Accessory for Woman

They say “A woman’s mind is as complex as the contents of her handbag; even when you get to the bottom of it; there is ALWAYS something at the bottom to surprise you!”

Handbags are a MUST important part of a Women’s life because anything she needs in this whole world will be available in her handbag.

Handbags are the Functional, Personal Statement, Self Expression, Fashion Accessory, Status Symbol of a woman.

Handbags are an expression of who we are and where we belong in social, economic and fashion terms. They are the most visible fashion accessory, women handbag is both functional and symbolic, conveying to others the tribe to which she belongs. A form of self-expression and signal of personal style, handbags are also displayed luxury and glamour.

Women will be overwhelmed when shopping for handbags. Their lookout will be for different purses with styles, color, designs that are available on the market. It is important to find a design that offers the features that a buyer needs.

Pockets help customers organize their purses better and find items much more quickly. Handbag sizes and colors appeal to women shoppers’ tastes and are instrumental in helping them make fashion statements. Women buyers can choose new and used designs handbags as well as vintage and designer products in department stores, clothing stores, and online.

According to a recent survey about woman handbag:

  • Handbag sales have risen by 10.5%
  • 51% of women have bought at least one handbag in the last 12 months.
  • Overall, Sales/Special offers are the main motivation to buy a new handbag (with half of the women, under-25s, and 35-54-year-olds incentivized by a discount.
  • Women in the age 25-34 have become the main handbag buyers. This group is most likely to purchase a new item because of a special occasion, and they are less driven by price.
  • Woman between the age of 45-54s is driven to buy new handbags as a gift.
  • A new fashion trend is a key purchasing incentive for under-35s, who are the most likely to have bought handbags in the last 12 months.
  • Above 50 years of age almost twice as likely as average buy handbags on impulse.

Shop owners display are capitalizing on handbags as the 21st Century’s most lucrative status symbol by devoting significant space and as the flagship is devoted to handbags.

Women agree that handbags are important and many loved shopping for them and wearing them. Likely, because with a handbag, one can instantly achieve the desired effect and image. And, you don’t have to try it on. Most women agree that handbags had to meet functional criteria and should not be too heavy.Women feel that their handbag was “definitely part of my fashion image” and that a handbag, if wrong, “could ruin your fashion image.”  Even though the price tag is too high women want quality handbags as they say “I buy for the long term, not throw away.”

Most women volunteered that a handbag was an investment and as such, they looked for classic styles “you don’t want a too trendy look that will be dated the next season.”