How to Effectively Market eBay listings? A Quick Guide
It is important to optimize your eBay Listing Services for SEO, in order to increase visibility and drive traffic. Several ways to achieve this include using keywords in your product listing title and eBay listing descriptions. Following guidelines for quality Meta descriptions and writing a compelling and keyword-rich eBay product description. It’s also good to get inbound links, so we would recommend linking to your eBay shop from wherever you can.
eBay generally gives preference to ‘good sellers’. That is, the more likely you’ll appear higher in a relevant search, the better your conversion rate and the more sales you’ve made.
A super important aspect of how eBay and also Google looks at your images is the ‘Alt text’ role. You can also place your keywords in the alt text of your image.
<img src=”image.jpg” alt=”PUT KEYWORDS HERE” title=”image tooltip”/>
Don’t use acronyms, especially in your titles. VGC, NOS, just use the correct vocabulary. Does BNWOB mean ‘brand new with original box’ or ‘brand new without a box’?
200 words are the minimum amount to have in a listing description. Stuffing your keywords into the product description will only help so much. According to eBay, your keywords should be at the beginning and toward the end of your listing description. It’s much better to craft a product description that’s clear and informative than it is to stuff works like WOW and Look into there.
Given Below Are Some Of The Tips Provided By The Ebay Listing Services:
Provide specific item description with as many clear, detailed photos when creating your listings. But remember not to over-represent or over-describe your item description.
Pay attention to the days and times your items do the best and start keeping a listing schedule. If you want to auction your items consider the best times for starting and ending an auction.
Make your eBay listing fully mobile responsive and mobile friendly as the numbers of mobile internet audience are increasing day by day with a high buying experience.
Bear in mind that when customizing your listing templates, you should only use HTML5 and CSS.
Make use of the Cross-Promotion selling technique by offering at least two separate type of items between which you can cross-promote and drive customers from one to the other.
Remember there will always be competition, hence you should also set competitive prices and need to be careful not to turn this to a price war. Though smaller retailers cannot afford price wars some big players who can afford loosing on one product just to gain customers on the other products.
Finally customer support plays a very important role to promote your eBay listing effectively. When you reply to a customer quickly he understands that there is a serious business behind this, it builds trust and authority, which leads to conversions.
Born in July 1993, (New Delhi, India), Mr. Anubhav Garg is the Co-Founder and Director of MysticDigi ( Digital Marketing Agency in India), working for several clients globally and helping them in online revenue generations. Since 2011, Anubhav is successfully playing the role of Digital Marketing Consultant and SEO Trainer and helping the Digital Marketing community to grow.
Mr. Garg founded Search Engine Stream ( A Place for Digital Marketing News and Guides) With having a deep knowledge of search engines and a columnist in his profession, he loves all the things related to Content, Search, Web, Link Building, Paid Marketing and Social.