Detailed Steps To Create An Amazon Merchant Store To Sell Products

Detailed Steps To Create An Amazon Merchant Store To Sell Products

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Detailed Steps To Create An Amazon Merchant Store To Sell Products

With a large number of orders on Amazon, convert your sales to profits – Create an Amazon Merchant Store to Sell Products!

Register and list your products on through easy-to-use Amazon product listing tools. Amazon offers an e-commerce platform that makes it possible for most any entrepreneur to start selling online quickly.

As a seller, you need to create an Amazon Merchant Store through Seller Central and you have the choice of creating either an individual or professional account. While individuals can list their goods for free, selling as a professional cost $39.99 a month plus additional fees based on the value of the final sale.

Currently, individuals can sell goods in some 20 categories, while professional sellers have been approved to sell items in more than 15 additional categories.

Whether you’re selling as a professional or an individual, a business or a sole proprietor, below are detailed steps to create an Amazon Merchant Store to sell products:-

It doesn’t matter how compelling your offer is or how well your images are if your products are not being found on the Amazon Merchant Store, hence Amazon product Listing is very crucial while you create an Amazon Merchant Store.

Step 1: Decide Where to Sell: 

Amazon allows shop owners to sell both on the Amazon Marketplace and from their own Web store shops as well. If you are choosing to list in both channels then you enjoy a slightly lower transaction fee, and also have great opportunity to put products in front of millions of Amazon shoppers.

Step 2: Register for Web store: 

You need to have an Amazon seller account to sell in the Amazon Marketplace. You’ll need an email address to complete the first form.

Step 2: Upload Your Product Inventory:

Your store is no different and you’ll have to stock your web store with the items you want to sell therefore you need an inventory, a selection of products for buyers to choose from. But unlike other stores, you can upload the whole thing in one fell swoop.

Amazon will make things easy by assigning an Amazon Standard Identification Number (ASIN) or UPC code for each product if these items are already found on Amazon. Then, it’s a matter of simply copying and pasting. If not, you’ll have to give each product either a UPC code or product name. And for all items, you’ll want to think about assigning an SKU number, price, how many of each you have in stock and the condition it’s in.

Step 4: Design Your Web store:

Next, you need to decide what your Amazon Web store will look like and this is really FUN. You’ll want to assemble graphics like your store logo and product images and have product description. A website design is a combination of using your own stuff with Amazon’s, with the division going roughly as follows:


  • Product images
  • Promotional images
  • Miscellaneous images, like sale signs
  • Company logo(s)
  • Product descriptions
  • UPC codes


  • Library of merchandising widgets
  • Amazon-specific features like mini cart, best sellers and high upsell cart
  • Amazon search engine
  • Selection of instantly available promotions you can use
  • IT support

Step 5: Change Your Domain to Point to Your Web store:

The best sites in the world are short, sweet and easy to type. Unfortunately, Amazon’s Web store address is the opposite of that, with its many letters and over-abundance of hyphens.

What you’ll need to do is register a domain, customize your website URL and add your domain’s URL. In the process, if you have any questions or confusion, Amazon offers help on the ‘Getting Started’ tab in Seller Central that breaks things down for you.

Step 6: Start Selling on Your Web store:

Congratulations! Your Amazon Web store is now live and you’re ready to exchange your goods for money. To do that, you’ll have to get the word out that your website exists, so hit up social media and start on your marketing campaigns.

Once the orders start coming in, using something like Fulfilled by Amazon will be an excellent time-saving tool that’ll allow you to focus more energy on your store. And if you’re ever worried about security, remember that Amazon requires all its sellers and buyers to register on Amazon and uses the very secure Amazon Checkout.

Over time there are a lot of misconceptions about how the Amazon SERP works. The Amazon search algorithm is somewhat of a black box still. Many sellers are still learning what factors drive the Amazon SERP and how each can impact it.